Pharmaceutical companies spend crores of rupees on advertising, packaging, and brand building. That cost is added to the price of every tablet you buy. When you purchase a branded medicine, you are partly paying for TV commercials, not just the medicine itself. Generic medicines skip all of that. The formula stays the same. The quality stays the same. Only the price changes — and it drops significantly. Jan Aushadhi Shop stocks a wide range of generic alternatives for the most commonly prescribed medicines in India. Next time you get a prescription, check if a generic version is available. In most cases, it is, and it will cost you far less.