Martech Interview with Zach Labenberg, VP of Growth at DMi Partners

Zach Labenberg, VP of Growth at DMi Partners, offers deep insights into the evolution and strategic importance of affiliate marketing and sustainable digital growth. He explores how affiliate partnerships can drive scalable customer engagement, emphasizing the balance between performance and authentic brand storytelling. Labenberg highlights how data-driven tactics enable smarter targeting and optimization, all while preserving trust and long-term value. His vision points toward a future where affiliate marketing is deeply integrated with audience-first strategies, delivering measurable results and meaningful customer connections.