Melissa’s IP Location API provides precise geolocation for your web visitors, including country, region, city, latitude/longitude, ZIP Code™, ISP, and domain information. By identifying visitor locations in real-time, businesses can optimize website performance, geotarget content, personalize language and currency, prevent fraud, and enhance marketing campaigns. Leveraging a proprietary, globally updated IP database, Melissa ensures accurate, up-to-date location intelligence for both single and batch queries.