What Is Performance Marketing In Digital Marketing?

Performance marketing in digital marketing refers to a results-driven strategy where advertisers only pay for specific actions such as clicks, leads, or sales rather than general exposure. At EduYagna, we leverage performance marketing to ensure every marketing rupee delivers measurable value. By combining data analytics, targeted campaigns, and optimization techniques, EduYagna helps clients achieve maximum ROI. This approach not only enhances transparency but also allows for continuous improvement in campaign performance, making it a smart choice for businesses aiming to grow efficiently in the digital space.