Trivento launches new advertising campaign: “Savour the Sobremesa”
Trivento, the leading Argentine wine brand, has launched a new European campaign, "Savour the Sobremesa" , which relates to the Argentinian ritual of inviting friends to relax after a meal, where conversation flows like a good wine that wants you to stay at the table for longer (Sobremesa = on the table).Consumers will be encouraged to “stay, sip, savour” in the new video campaign which launched in March.