Netflix Digital Marketing Strategies

 Even though Netflix has been also restricted by some countries it always remains as a king. The way they segmented the genre is accepted by all the audience. Let us understand how the STP strategies are adopted by Netflix. People living in India watch Korean and Japanese movies and series whereas people living in Korea and Japan watch Indian movies and series and this is called segmentation. The craze for Squid Game (a thriller Korean series) by Indians and the craze for Muthu (a Rajini film) by the Japanese is called targeting. When the people of those countries started to search for other Korean, Indian, or Japanese series this is called positioning.