How to optimize website speed for better search rankings?

To optimize website speed for better search rankings, consider the following strategies:

1. Optimize image size and format: Compress and resize images to reduce their file size without compromising quality. Use appropriate image formats like JPEG or WebP to improve loading times.

2. Minimize HTTP requests: Reduce the number of elements on your web pages that require separate HTTP requests, such as scripts, stylesheets, and images. Combine or eliminate unnecessary files to streamline the loading process.

3. Enable browser caching: Leverage browser caching to store static resources on visitors' devices, allowing subsequent page visits to load faster. Set relevant and caching headers to control how long resources are stored.

4. Minimize server response time: Optimize your server configuration and code to ensure quick response times. Reduce database queries, enable caching mechanisms, and use content delivery networks (CDNs) to distribute content closer to users.

5. Enable GZIP compression: Compress your website's files using GZIP compression to reduce their size during transmission. This can significantly improve loading times, especially for text-based resources like HTML, CSS, and JavaScript.

6. Eliminate render-blocking resources: Identify and address render-blocking resources that delay the rendering of above-the-fold content. Optimize the order of resource loading and use asynchronous or deferred loading techniques when possible.