Gander announces its reduced-to-clear tech integration with Solum’s ESLs

Gander, a leading SaaS and AI tech platform, has announced the integration of its reduced-to-clear (RTC) technology with Solum's Newton electronic shelf labels (ESLs) at the Retail Technology Show held last week at ExCeL Centre in London. Gander said the collaboration marks a significant step in enhancing in-store experiences by enabling dynamic, real-time updates and communication between store systems, ESLs, and other devices.
The RTC integration enables Gander to automatically display reduced-to-clear products to thousands of local customers actively searching for discounts. By integrating this technology, retailers can maximise the reach of reduced price items across a wide range of platforms including Olio, Google Local Inventory, Meta, retailer websites and loyalty programmes.