Fridge Raiders launches new Chicken Grills range, backed by £2.7m campaign

Fridge Raiders launches new Chicken Grills range, backed by £2.7m campaign
Leading meat snacking brand Fridge Raiders has announced the launch of its new Chicken Grills range, available in two varieties: Tandoori Mini Fillets and Roast Chicken Mini Fillets. Fridge Raiders has seen impressive growth in the past year, with a value sales increase of 5 per cent. Poised to significantly broaden the meat snacking category’s consumer appeal, the new range is designed to meet growing demand for delicious, healthier snacks that never compromise on quality or taste – bringing new consumers into the category. The launch adds to Fridge Raiders’ popular ranges produced by one of Europe’s largest food companies, Pilgrim’s Europe, the new name for Pilgrim’s Food Masters together with Moy Park and Pilgrim’s UK.
Chicken Grills offer an impressive nutritional profile, packed with protein (23g per 100g), containing less than 50 kcal per mini fillet, and are HFSS compliant. The new Chicken Grills range is tailored specifically for health-conscious snackers and has achieved an 81 per cent purchase intent in recent consumer testing.
Meeting growing demand for healthier snacks, the range blends great taste with convenience – ideal for on-the-go consumption, quick and healthy lunches, and workday refuelling, without compromising on flavour or nutritional value.